The bean counters at PwC, or PricewaterhouseCoopers, are having a bad morning. They had one job last night, and they botched it rather spectacularly. 

PwC's ad agency now faces the need to launch a brand-salvage operation, and quickly. 

When you fail on such a massive, and massively visible scale, it's hard to recover. This bell cannot be unrung. So it's an interesting creative challenge these guys face. 

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