The bean counters at PwC, or PricewaterhouseCoopers, are having a bad morning. They had one job last night, and they botched it rather spectacularly.
PwC's ad agency now faces the need to launch a brand-salvage operation, and quickly.
When you fail on such a massive, and massively visible scale, it's hard to recover. This bell cannot be unrung. So it's an interesting creative challenge these guys face.Read More